Nicolas Lecloux planned everything carefully. For his new smoothies with chia seeds, the Bonn-based company True Fruits wanted turn billboard advertising on a large scale for the first time. The designs and slogans had devised co-founder and chief marketing officer Lecloux and his team itself, the posters were almost done - but then came the call of the marketer: There was a problem. Some "partners" refused to show the posters. The reason: The designs were too racy.
Can I apply a smoothie with sentences like "Shake For Samenstau"? The cities of Munich and Stuttgart will find: NO. They have banned this and three other motifs from the cityscape.
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| This advert is not meeting the high standards of Germans |
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| Not to the taste of prickly Germans |
Serious doubts this could pass.
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