Francis HEYLIGHEN - CLEA, Free University of Brussels
To be assimilated, the presented meme must be respectively noticed, understood and accepted by the host. Noticing requires that the meme vehicle be sufficiently salient to attract the host's attention. Understanding means that the host recognizes the meme as something that can be represented in his or her cognitive system. The mind is not a blank slate on which any idea can be impressed. To be understood, a new idea or phenomenon must connect to cognitive structures that are already available to the individual. Finally, a host that has understood a new idea must also be willing to believe it or to take it serious. For example, although you are likely to understand the proposition that your car was built by little green men from Mars, you are unlikely to accept that proposition without very strong evidence. Therefore, you will in general not memorize it, and the meme will not manage to infect you.
Echauffierend! Überall Nazi Propaganda. Wie wärs z.B. mit
Elon Musk: ‘Dang, turns out even Hitler was shorting Tesla stock’
Es war schon schlimmer. Hitler hasst Rebecca Blacks Song 'Friday'.Dang, turns out even Hitler was shorting Tesla stock … https://t.co/RLM1VQ5O3K— Elon Musk (@elonmusk) August 5, 2018
Similarly, Deacon (1999) argues:
A meme is a sign: some physical thing which, by virtue of some distinctive feature, can be recruited by an interpretive process within a larger system as re-presenting something else, conveying information into that system and reorganising it with respect to that something else.(Internet memes as internet signs: A semiotic view of digital culture, Sara Cannizzaro, Lincoln School of Film and Media)
Oder im damaligen aktuellen politischen Bezug in Canada. Selbst wenn man sich von Hitler distanziert, geht das nicht gut bei manchen.
From Hitler memes to 9/11 truthers, Ontario NDP candidate controversies grow as party enters spotlight
As a general rule, any time someone running for public office has to clarify that they don't support Adolf Hitler, it's not going well.
At a news conference attended by B’nai Brith Canada this morning, @GilaMartow and @ToddSmithPC stated that a candidate for the @OntarioNDP has been “caught praising Adolf Hitler online.” #onpoli pic.twitter.com/wlvBrdiMNK— B'nai Brith Canada (@bnaibrithcanada) May 25, 2018
Schlussendlich J. Habermas:
Political Communication in Media Society: Does Democracy Still Enjoy an Epistemic Dimension? The Impact of Normative Theory on Empirical Research
Abstract
I first compare the deliberative to the liberal and the republican models of democracy, and consider possible references to empirical research and then examine what empirical evidence there is for the assumption that political deliberation develops a truth‐tracking potential. The main parts of the paper serve to dispel prima facie doubts about the empirical content and the applicability of the communication model of deliberative politics. It moreover highlights 2 critical conditions: mediated political communication in the public sphere can facilitate deliberative legitimation processes in complex societies only if a self‐regulating media system gains independence from its social environments and if anonymous audiences grant a feedback between an informed elite discourse and a responsive civil society.
"Likewise, litigants do not stop going to court, irrespective of what law professors observe and pronounce about the indeterminacy of laws and the unpredictability of legal decisions. The rule of law and the practice of adjudication would break down, were participants not to act on the premise that they receive fair treatment and that a reasonable verdict is passed down."
Hört jemand zu in den Katakomben der Nymphenburger Strasse?! Insbesondere dieser immer noch vorherrschende braune Miefgestank im ersten Stock gleich beim Treppenaufgang.
"“Science is interesting, and if you don't agree you can fuck off."
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