Your outrage is outrageous

when more people agree with you. That is how virality can go against you according to a paper

The Paradox of Viral Outrage

Abstract

Moral outrage has traditionally served a valuable social function, expressing group values and inhibiting deviant behavior, but the exponential dynamics of Internet postings make this expression of legitimate individual outrage appear excessive and unjust. The same individual outrage that would be praised in isolation is more likely to be viewed as bullying when echoed online by a multitude of similar responses, as it then seems to contribute to disproportionate group condemnation. Participants (N = 3,377) saw racist, sexist, or unpatriotic posts with accompanying expressions of outrage and formed impressions of a single commenter. The same commenter was viewed more negatively when accompanied by a greater number of commenters (i.e., when outrage was viral vs. nonviral), and this was because viral outrage elicited greater sympathy toward the initial offender. We examined this effect and its underlying processes across six studies.

For example, in 2013 there was public outcry over a young woman who tweeted that she couldn’t get AIDS while traveling to Africa because she was white. Her post, which she said she intended as a joke, went viral across social media and quickly made its way into the news. It led to her being fired from her job.

“On the one hand, speaking out against injustice is vital for social progress, and it’s admirable that people feel empowered to call out words and actions they believe are wrong,” says Sawaoka. “On the other hand, it’s hard not to feel somewhat sympathetic for people who are belittled by thousands of strangers online, and who even lose friends and careers as a result of a poorly thought-out joke.”

Ensure the equilibrium.