Das zur Debatte stehende Meme ist dies.
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| Meme forbidden in Germany.
Contravenes allegedly Criminal Code 86a
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Wie funktioniert ein Meme?
Daniel Ginsberg hat einen guten Thread zum Thema Semiotik, aufgemacht an einem der bekanntesten Memes. Erklärung zu C.S. Peirce Theorie unten.
I think I know why: it's semiotics. https://t.co/nGne3tfjPP— Daniel Ginsberg (@NemaVeze) May 21, 2018
Some approaches to semiotics see it as basically a word, or other sign, that refers to some object in the world. Signifier, signified. It's a relationship of one thing to another thing. pic.twitter.com/onKSa3tl0B— Daniel Ginsberg (@NemaVeze) May 21, 2018
In technical terminology, this third piece is called the "interpretant." It's the result that comes about when the sign-object connection is made. pic.twitter.com/X9iXX5RlyH— Daniel Ginsberg (@NemaVeze) May 21, 2018
The versatility of these memes arises because, combined with object labeling, they can capture an entire semiotic relation in one image.— Daniel Ginsberg (@NemaVeze) May 21, 2018
Analysis on Internet Memes using SemioticsAs long as "It's semiotics" doesn't become the new "Time for some game theory," it's all good. https://t.co/LBoFun5tsN— Daniel Ginsberg (@NemaVeze) May 21, 2018
Exzerpt:
Signs, according to Peirce, are “something[s] that represent something[s]” or “refer to a particular meaning”. If the meaning is based on a particular agreement or social convention, that sign is called symbols. So, every phenomenon that exists in the society, whether it is an object, behavior, even a thought, is seen as symbols that ‘represent’ or ‘refer to’ a particular meaning outside/beyond the sign itself.
The color, red, for instance; independently does not mean anything, except the color itself. But, if the color takes part as in culture, for example, is used in traffic lights (representative), then it will also represent “prohibition” (object) in human cognition. For its use in traffic lights, as a representative, the color red is related with ‘prohibition’ (object) is a result of social convention and even international convention.
Those who don’t understand the social conventions will not see the color ‘red’ that represents the meaning of ‘prohibition’. In Medan, Indonesia, a red flag means that ‘someone died’ (object). While in other places, a sign that represents a similar meaning is a yellow flag in Jakarta, and a white flag in Center Java. Those examples show how signs are cultural phenomenons that are bound to particular social conventions.
In relation to all, all natural and biological phenomenons can be seen as symbols. To those who believe, in a particular social convention, natural disasters (representative) are seen as symbols that refer to a meaning that says ‘God’s Wrath’ (object). A twitch on someone’s palm (representative) would mean symbols meaning he or she ‘is about to receive fortune’ (object). Some symbols and their meanings in Javanese Primbon that are usually taken from daily activities, or taken because a respected figure does or believe a certain value, are based on social conventions. Our society even calls it as a sign (either good or a bad sign). Meaning, all examples above are social and cultural phenomenon.
Those who do not participate in the social conventions and are not included in the related cultural environment, would not be able to understand of what was represented by a particular cultural or natural phenomenon. In other words, they will not be able to understand the meaning that exist on the phenomenon, or understand it along with the convention that it follows.
According to Peirce, signs exist because of a process that he called semiosis. This process starts with the insertion of an element of sign that exists on ‘outside’ into human’s senses, which is representative or ground, that might be compared Saussure’s signifier. If the process using our senses has already happened, then the next process inside human cognition process is a referencing of what is called object, which is a matter (meaning) that is represented by representative. For example, when we see a red light, because we already know the valid convention, the red light is considered to refer to a meaning ‘prohibition’ (object), which we may compare it to Saussure’s signified.
The next process is called interpretant, which when we create an interpretation related with the situation that we are in right now. If the red light is located on the streets as a road sign while we’re driving a car, we will interpret it as a law obligation to stop and then we will interpret it as a permission to proceed by law if the light changes into green. Interpretan affects our behavior during a particular situation.
The process of interpreting a sign’s meaning from representative, objects and interpretan that is called ‘semiosis’ happens really fast inside our mind. Because of what actually sensed is representative, often times representative is called a sign. It is interesting that Peirce saw the semiosis as a never-ending continous process (unlimited process). He thought that interpretans can be received by our mind and seen as a new sign, or a new representamen. Meaning, a red light that has been interpreted by human’s cognition is extended into a new representamen, for instance it becomes a ‘prohibition’ sign that refer as ‘sanctions for violators’ which then creates an interpretan as a law/prohibition that must not be violated.
Then, the new interpretan transforms into even newer representamen, for example becoming ‘a heavy financial sanction’ that creates another interpretan a sanction that would make us not afford to pay. This is how semiosis continues without an end.
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