Some positive trends in the MOST UNACCEPTABLE WORDS IN BROADCASTING in 2018

In case you are already outraged, this is from New Zealand.

KEY FINDINGS

2018 MOST UNACCEPTABLE WORDS IN BROADCASTING

• Cunt, Nigger, Jesus Fucking Christ, Cocksucker, and Mother fucker – remain the top five most unacceptable words across all scenarios
• However, notable decline in the proportion who find four of the five totally unacceptable
• Racial / cultural insults added to the list in 2018 appeared in the top 12 – Chink, Gook, Coconut
• Homo, also new, appeared at 11th most unacceptable
• Small but notable increases in proportion who find some gender-related words totally unacceptable, e.g. Bitch, Dick, Prick
• Level of unacceptability for some blasphemies has decreased significantly – Jesus Christ, God and Jesus Fucking Christ

You are of course interested in some details (A Minus means term has become more acceptable).

‘God’ from 22% in 2013 to now just 15% = - 7%

‘Mother fucker’ - 9% (way better)

‘Jesus Christ' beats all with - 12%

‘Slut’ unfortunately up 1%

‘Retards’ even worse at + 4%

To which community you belong is to be considered. “Faggot, fag, dyke, lesbo - if not used by someone from the LGBTQ community are unacceptable.”

YOUNGER GENERATIONS ARE TYPICALLY MORE ACCEPTING

Except for words relating to gender or sexual orientation – eg, higher proportion of 18-24 year olds find ‘Homo’ unacceptable.

The most open are in the 25-34 age bracket. So stay clear of the rest and THOSE OF PASIFIKA AND ASIAN ETHNICITY ARE LESS ACCEPTING.

You might enquire about gender differences. Here you go.

Significant differences between males and females in levels of acceptability of offensive language, particularly:

• Homo: 39% of males find it fairly or totally unacceptable cf. 61% females
• Retard: 38% males cf. 59% females
• Chink: 46% males cf. 65% females
• Cunt: 58% males cf. 76% females

The latter is hardly surprising. Probably because there are so many. Oops.

And ... OH!

Those who are Christian are least accepting, with higher or significantly higher levels of unacceptability for most words.

For those who would like to know the 2013 readings. They are here.

Fucking enjoy. Meant to say, it's been a pleasure serving you.